Vice pres >February 13, 2015
By David Vance
Ramon Rionda has dedicated an eternity to horse race in Latin America, and as you go along he has witnessed an ever-changing landscape that has needed constant adjustments with regards to company priorities. Like racetracks within the united states of america and across the world, terms like branding and packaging and item distribution—unfamiliar to racing somewhat significantly more than a decade ago—have get to be the focus that is primary South United states songs.
Rionda was raised within the sport as a result of their daddy’s love for breeding and racing. Today, he could be effortlessly one of many earth’s race track executives that are busiest in his part as vice president of race for Codere, an important multinational video video gaming business situated in Madrid, Spain.
All of it began for Rionda as a 5-year-old as he would join their household for the time of rushing at Hipodromo de las America in Mexico City, along with other songs throughout Latin America. Their daddy, Ramon Rionda Sr., ended up being an effective breeder and owner whom competed during the highest degree. Commitment towards the sport has allowed the son become earnestly active in the development of the business that is completely new from their times as a fan.
“we nevertheless love the horse racing—the pageantry, your competition, the challenges—but the company model has brought in a entirely brand new impact,” he stated. “Today, it is about having a effective brand name and then packaging and circulating it correctly. Competition for the gaming and activity group of followers calls for a more imaginative approach being a practical business consideration.”
Codere has over 57,000 gaming devices worldwide and it is an owner that is active manager of competition songs in Mexico, Uruguay, Panama, and Brazil.
Rionda is intimately mixed up in day-to-day challenges for the specific tracks, while additionally wanting to guide the growth that is overall of’s race division.
“I’ll acknowledge I never expected being this active in the day-to-day operations of many tracks, while additionally attempting to begin to see the picture that is big regards to development,” he stated during a rest from their travels to check out a Codere procedure. “It is extremely challenging, but it is one thing i love doing. With multiple operations, you can find numerous problems that must be addressed on a day-to-day basis.
“Fortunately, we’ve solid administration workers at all of our properties. They enable me to attempt to concentrate on brand new possibilities and try to be proactive for the reason that respect. Without them, i might be required to be much more reactive and lose sight of this main target, that is growing the company.”
The expansion of simulcasting and account deposit wagering, as an example, plus the proven fact that Codere’s songs in Latin America all are categorized as the exact same time areas as the united states of america, creates a much greater window of opportunity for prospective development.
“All tracks—not simply within the U.S. or Latin America—are up against the task to cultivate their company by adopting the number of choices using the technology that is new. Your competitors when it comes to video gaming and entertainment buck is real,” Rionda said. “This means we must still keep our concentrate on fundamental consumer service—the patron—while that is on-track acknowledging the really challenging opportunities for sharing our signals and getting quality rushing through off-track wagering and simulcasting and ADWs. It is a mix that is fascinating modifications just about every day.
“As a business, item circulation is just about the goal that is primary so we feel we have to introduce the areas to Latin race. We feel it is a secret that is well-kept the united states.”
With Latin breeders becoming a lot more active during the horse product product sales in Kentucky, Florida and ny, and prominent breeders spending in major farm operations in Lexington and Ocala, Rionda is motivated by present development and increased understanding.
“It is my task to reveal our item to as numerous racing jurisdictions as you are able to, therefore the convenience utilizing the time zones helps it be more available and much more appealing,” he stated. “There isn’t any concern it really is an universe that is expanding therefore being aggressive in areas common towards the retail company additionally connect with horse race today.
Rionda recently made plans for the sign from Hipodromo de las Americas hot siberian wife to be gotten via TwinSpires.com.
“which is a significant first rung on the ladder,” he stated. “the rise within the population that is hispanic the U.S. means our target demographics enhance substantially, meaning we could drive more potential race fans to ADWs additionally as simulcast parlors and competition tracks through the U.S.
“Ideally, it becomes a win-win idea.”
A normal week for Rionda is not even close to normal. While wanting to orchestrate the business potential from his workplace at Codere America headquarters in Buenos Aires, Argentina, their existence is definitely required at one of several songs. Which makes for an travel that is incredibly demanding, including occasions as he must travel to Mexico to meet up with administration workers at Hipodromo de las Americas, or even to Panama, where Hipodromo Presidente Remon is situated. He additionally represents Codere’s passions regarding the board of directors at Hipodromo Nacional de Maronas in Montevideo, Uruguay.
In addition, Rionda provides their expertise being a support supply for Codere Brazil’s administration operations, that is run by managing manager Andre Gelfi. An additional pioneering move for the video gaming giant, Gelfi recently announced a special joint contract to deliver the racing signal from Jockey Club Parana, in Curitiba, a town of 2 million people about 200 kilometers from Sao Paulo, to many other racing jurisdictions global.
“for me, but many times it’s just necessary that I be on location if there are issues that require my personal attention,” Rionda explained like I said, we have very capable management personnel at all of our locations and that relieves a lot of pressure.
Because of the travel needs, Rionda admits which he has conditioned himself to fall asleep whenever you can in a somewhat reclined airplane chair or perhaps in an flight terminal. “It is maybe maybe not an adverse in my situation. It is the things I should do to obtain the work done. Thus I just get it done,” he stated.
Rionda, whom talks four languages fluently, life in Buenos Aires, Argentina, together with his wife, Jennifer, and child, Sophia.
Rionda and Codere additionally the federal federal government of Panama recently hosted the Clasico del Caribe, perhaps one of the most prestigious races for 3-year-olds in Latin America, for the 2nd right 12 months. Horses off their countries that are latin yearly in the case. This present year’s competition attracted 3-year-olds that are top Panama, Mexico, Puerto Rico, Venezuela, Dominican Republic, and Panama. The 2013 competition ended up being won by Diamante Negro, representing Mexico.
“The enthusiasm stays for horse racing in Latin nations,” he said. “the task now could be to look at exactly how we can collectively expand our perspectives through imaginative advertising and shared company goals. We face the demands that are same industry synergy since the United States faces. It is as much as us to keep from the leading edge and discover a suitable way by using the characteristics of Thoroughbred rushing aided by the technology that is new. The footprint never ever stops to alter. for the reason that respect”